For over 25 years, Tay Guan Hin has helped Shell, Johnson & Johnson, Abbott, P&G, HSBC, Unilever, and other global brands improve market share and solve business challenges. He operates well within this complexity always matching flawless execution with inspiring creative ideas, staying true to the DNA of the brand.

Guan is the true collaborator, a profound alchemist of creative success in a team working in the most creative agency worldwide networks, like JWT, Saatchi 7 Saatchi and Leo Burnett. Guan's role continues to evolve: delivering insightful creativity that builds on digital and innovative engagement to increase brand preference.

He has been fortunate enough to be recognized in Cannes Lions as a Jury President, Asia Pac Effies Head, D&AD Jury foreman, TEDx / Keynote speaker, creative innovator, and a tank mechanic.

Guan devotes the same passion that goes into his work by mentoring young talents. Setting up the first student awards in Singapore, including the AdFest's Young Lotus and bringing the Award School into Asia.